Reality is most people have some type of budget in mind when heading to the store, and then purchase throughout the store based on personal preference, taste, or occasion. Sure, it is more frequent than selecting reward elements and with fewer statutory rules (may no one ever legally limit my ice cream intake!), but imagine a complete marketplace for employees to maximize their reward value, all while allowing companies to ensure maximum value for their employee spend and exemplify their proposed corporate values.
The time of being able to deliver personalized rewards is here. The choice is if you want to be out in front of the market delivering and communicating rewards, or wait and play catch up competing for talent.
Sean
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